As part of our everyday commitment towards being actively engaged in our products, we continually focus on communicating what truly makes a difference and speak directly and positively to consumers about responsible use. We constantly ensure that our activities and our actions promote responsible and moderate consumption. We pride ourselves on being a brewer that has a strong focus on good behaviour and recognize the good choices that people make every day. What is important to us, is that our products are consumed in a responsible way by those who enjoy them. We believe beer can be part of a healthy, balanced lifestyle, and also recognize a person's individual choice. We're proud of our products, and we're equally proud of taking a leadership role in promoting their safe enjoyment.